Art Essay Example | Topics and Well Written Essays - 500 words - 32

Art - Essay Example It also appears that the art is full of ideas and depictions, which are symbolic to the events that took place at the time. However, one can deduce that the art evokes spiritual emotions from the beauty and colors used in the art. The designer of the image adopted the use of the ‘arch’ and integration of the Doric and Ionic columns. Peebles and mosaics have been for decoration purposes. There is also the use of formal elements in order to evoke the above kind of impression. The main medium used is oil. This improves the beauty and quality of the work. Space has also been adequately used and appropriately organized in order to pass the intended message to the viewer. The other important thing is about the use of light and color. These two have been dynamically used to achieve contrast and drama. They have also been used to offer ‘transitions’ instead of using lines during painting. This is what makes the image very outstanding. The paintings is produced from oil color and light. It is through the use of the two that contrast is easily achieved. Another important thing is that the designer of the image appears to have created it in three dimensions in order to make it more outstanding. This is something achieved by painting using oil and light accordingly. Reflecting on the image, it should be observable that architecture is a form of art, and therefore, it is capable of borrowing a lot from the ancient, pre-modern and even from the post-modern periods in order to pioneer new but stylish images. In this case, the use of historical references on this image helps understand how most of the ancient architectural elements were used since they cannot be viewed today anyway (Fairbanks 103). This is because most of these ancient buildings have collapsed a long time ago. However, studying them offers insights to the architectural elements and how they can be applied in modern designs. Another

Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 2

Consumer Behavior - Essay Example The process by which consumers gathers information about a product by the internal stimuli and interprets can be defined as the perception of a consumer (Williams, 2008, p.27). Decision making about the purchase of a certain product by problem findings, information search and expected outcome evaluation can be defined as Decision making process of a consumer (Hoyer and Maclnnis, 2008, p.62). The study will uncover the effects of consumer personalities, perception and decision making process towards LG washing machine. For the purpose of study LG the company has been selected. The company initially headquartered in Korea, produced TVs, Radios, Refrigerators, Washing Machines and Air-Conditioners. LG is a Merge of two Korean Companies Lucky and Goldstar. Presently LG is a leading electronics company worldwide. Consumer Personalities A company may have to deal with seven consumer personalities to its products. 1) Customers of â€Å"Child-Like† personality is always are open to ev ery sales pitch. To sell a product to them is much easier. 2) The â€Å"Judgmental Authority figure† is the second personality spectrum. They are also open to sales pitch and moreover they believe in company’s promotional strategy. It is easy for a company to sell them the products. 3) â€Å"Socializes† is the third type of personality spectrum, who used to develop a good relationship with the marketers; they never argue but avoid the sales coordinators. It is little tricky for the marketers to sell them the products. 4) The fourth spectrum of personality is the â€Å"Relaters†. These types of customers have the tendency to agree with the marketers about the Products’ knowledge. It is much easier for the coordinators to sell the products. 5) The fifth spectrum is the â€Å"Argumentative Barterer† who used to negotiate with the marketers. According to company to sell them product is little difficult. 6) The sixth spectrum, where the main prob lem arises to the company, that is the â€Å"Bargain Hunter† who use to negotiate little bit harder. The personality of these consumers is to make a better deal. 7) The last type of consumer personality is â€Å"Mature Hunter†. It is very difficult for marketers to close a deal with the consumers as they use tricky negotiations (Hanan, 2011). Basis on LG French Door refrigerator the marketers have to face consumers such as personality of child-like consumer and Judgmental Authority. LG is a leading electronics brand globally. The unique features in the refrigerators, implementation of advanced technology and the easy and time consuming accessibility will attract the consumers. As a result the company does not have to face unfavorable consumer personality. Consumer Perceptions Consumer perception includes price perception, quality perception and risk perception. Price perception is all about the difference of actual price and the perceived price of products. The consume rs perceive about the price basis on the product accessories, size features and other existing products of the company. Quality is an intangible factor that may affect the products. The advertisement, promotional strategy helps the customers to perceive about the product quality. Quality perception is the difference between actual and perceived quality of the product. Risk perception depends upon the situation, people, product and culture, brand value of the company. Here consumers make the decision to buy a product without thinking about