Marketing Profile Essay Example | Topics and Well Written Essays - 250 words

Marketing Profile - Essay Example Dew, Sierra Mist, Mirinda are carnbonated drinks and non carbonated beverages and nutrient brands include Tropicana fruit juices, Quaker Oats, Aquafina fresh water and Gatorade are highly popular. It uses competitive pricing and offers snacks and beverages in various format and sizes to meet the needs and affordability of it segmented market. It exploits market opportunities through innovative market strategies and distribution channels (Nickles, McHugh & McHugh, 2010). It supplies low calorie beverages and fruit juices to schools and has huge network of distributors to sell its various products. The major supermarket chain, hotels and retailers etc. are important distributors who are provided financial incentives based on volume sale or product placement fee (pepsicoAR, 2010). Pepsoco uses market mix to promote its products. It has used myriad media to promote its products and adopted appealing slogans through intense culturally sensitive advertising to exploit customers’ sentiments. Apart from hoardings, television and radio advertising, it also sponsors sports and cultural events as promotion gimmick. Most importantly, it is using technology to reach wider consumer base. Through social networking like facebook, Youtube, flikr etc. has significantly contributed to its competitive advantage within the